Session II: Exploring Your Market

This presentation is for the individual who is interested in self-employment and wants to explore the feasibility and potential for a new business venture. In this session, we will discuss ways to research your market before you open your business and the ways to gather information from both primary and secondary sources. Because market research helps you know your customer, we will review how to make marketing research an integral part of a business and review how customers decide to buy. Finally we'll review successful market segmentation strategies that wil help a firm develop a market positioning strategy and ultimately a marketing plan.

To schedule a workshop call the School of Business at 706-272-4507