COMM 1110 FINAL EXAM STUDY GUIDE
Chapter 2--Ethics and Public Speaking
Guidelines for Ethical Speaking
Plagiarism
Guidelines for Ethical Listening
Chapter 3--Listening
(Beginning of the chapter, p. 56)
Listening is Important
Listening and Critical Thinking
Chapter 5—Analyzing the Audience
Audience-Centeredness
Demographic Audience Analysis
Situational Audience Analysis
Chapter 11—Using Language
Meanings of Words
Using Words Vividly
Chapter 15—Speaking to Persuade
The Importance of Persuasion
The Ethics of Persuasion
Persuasive Speeches on Questions of Fact
Persuasive Speeches on Questions of Value
Persuasive Speeches on Questions of Policy
Analyzing Questions of Policy
Organizing Speeches on Questions of Policy
Chapter 16—Methods of Persuasion
Building Credibility
Using Evidence
Appeals to Emotions
Chapter 17—Speaking on Special Occasions
After-Dinner Speeches