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Paul Greenberg, internationally-known author and expert on
Customer Relationship Management (CRM), will speak at Dalton
State College on Tuesday, February 10, on the topic of
“Retaining Customers in an Economic Downturn.”
The lecture, sponsored by the College’s School of Business, will
begin at 12:15 pm and is free and open to the public.
Greenberg is president of The 56 Group, LLC, an enterprise
applications consulting services firm that focuses on CRM
strategic services including go-to-market strategies for vendors
and integrators and CRM strategic planning and vendor selection.
The 56 Group also provides writing, speaking, and educational
services.
“Paul Greenberg is considered one of CRM’s leading authorities
on strategy and on the state of the market, and he is a frequent
contributor to many national business publications,” says Dr.
Stephen LeMay, Associate Professor of Marketing.
“He writes regularly for publications like CRM Magazine and
SearchCRM.com and CRMGuru, and he has spoken as a keynote
speaker at conferences in the United States, across Europe,
Asia, and Australia.”
Greenberg’s bestselling first book, CRM at the Speed of Light,
was first published in 2001 and has been reproduced in eight
languages.
Greenberg is considered one of CRM’s leading authorities on
strategy and on the state of the market, and is frequently
called the “Godfather of CRM.” He is also a managing partner of
a training company, BPT Partners, LLC, and he is the co-chairman
of the newly-created CRM Research Center at Rutgers University.
Because daytime parking on the Dalton State College campus is
limited, attendees are encouraged to park at the Northwest
Georgia Trade and Convention Center to take the shuttle bus
service to Memorial Hall on the Dalton State College campus.
Shuttle buses run continually between the Westcott
Administration Building and the Trade Center. Those with
questions about the event may call 706-272-4586.
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