Marshall Honored as Rising Star in the WSOB


Dr. Vic Marshall uses current events and real-life situations as he teaches to show how classroom theory can be applied to the real world.

Marshall’s ability to bridge the classroom to the business world and create meaningful relationships with his students are reasons why he is this year’s recipient of the Barbara Shiffler ’76 Award for Business Teaching. Marshall is an assistant professor of management in Dalton State’s Wright School of Business. The award is given in honor of Shiffler, class of ’76, who endowed the award with a gift in support of rising faculty stars.

“He is a perfect example of how teaching really comes down to the relationship between the teacher and the student,” said Dr. Marilyn Helms, dean of the Wright School of Business, who presented the award via video due to remote learning and work during the COVID-19 pandemic.

“Dr. Marshall is an excellent lecturer, skilled in bringing the business world along with actually company projects into the classroom with an engaging manner,” Helms said.

Students praise Marshall in evaluations for connecting curriculum to current events and how those events impact specific markets, such as the freight market. Simulations help students learn the many aspects of running a company and help students see how to apply what they’ve learned in their business classes.

One student wrote: “He was encouraging and optimistic. He explained the subject matter in an understandable way. I also liked the guest speakers. He was a very kind and nice professor. He was always uplifting with energy and happy to be teaching. That was all I needed to stay intrigued and give him my attention.”

Another stated: “He did a fantastic job of keeping us all involved. He made sure we were prepared, and we always knew what he expected on all projects and presentations.”

Students also enjoyed the teamwork and collaboration Marshall encouraged in courses, as well as his dedication to being available to help them succeed.

Marshall led a student team who competed in the inaugural FreightTech 24-hour logistics challenge in Chattanooga. The Dalton State team competed against teams of graduate students and still won third place.

“Dr. Marshall is active and engaged in the Wright School of Business on the Faculty Development Committee, the Assurance of Learning and Assessment Committee and the Strategic Planning Committee,” Helms said. “For the campus, he is on the Honor’s Program Advisory Board, the Student Scholarship Showcase Committee, the Undergraduate Research Symposium Committee and the Faculty Senate.”

Marshall serves on the Editorial Review Board of International Business Research Teaching and Practice journal and is a frequent manuscript and conference paper reviewer. He’s a two-time recipient of Best Paper Award from the Academy of International Business.