Are you interested in learning how companies use various channels, including social media, to create demand for their products and services? Are you interested in branding, understanding purchasing behaviors or advertising? A marketing program of study may be ideal for you. Our Bachelor of Business Administration in Marketing program will offer you a relevant and well-rounded perspective on assessing consumer behaviors and markets as well as the promotional elements of marketing.
This field experiences constant change due to technology. Positions include working in a market research firm, marketing department and in positions across all types of organizations. Careers include:
- Marketing Manager
- Sales Representative/ Manager
- Public Relations Specialist