Info Icon This website uses cookies.

This website uses cookies. For more information, review our Privacy Policy. Questions? Please email [email protected].

Dalton State unveils new Rage logos

Dalton State has launched a new branding collection created by Phoenix Design Works. The branding collection includes secondary marks to accentuate the already deep portfolio that Phoenix Design Works created for Dalton State when athletics was reintroduced in 2012.

New images include a standing and action Rage for general use, sport specific Rage designs for Dalton State’s seven varsity sports and a straight eye profile to show the fierceness of the beloved Roadrunner mascot. The logos will be used to promote the college and athletic department.

“We were looking to increase promotion of our extraordinary athletic programs and the awareness of Rage so we contacted Phoenix Design Works,” Jon Jaudon, Dalton State executive director of athletics and external relations said. “They did a super job addressing our needs and seamlessly blending the new versions with the logos they created almost a decade ago. The ‘eyes’ and the standing Roadrunner (Rage) will be very popular on campus and at our athletics events.”

Phoenix Design Works creates branding and identity programs, advertising and promotion campaigns and new product development. Phoenix has created comprehensive brand and logo identity programs for over 200 of America’s best-known sports and entertainment properties including The Chick-fil-A Peach Bowl, UCLA, Brown, Disney, NASCAR and the Dalton State Roadrunners.

Explore more posts

Stay up-to-date, Roadrunner Nation

Read the latest news, stories and events happening at Dalton State.
May 23, 2025

Dalton State grad honored by University System of Georgia for academic excellence

Allison Wolfe-Driver, of Ringgold, is Dalton State’s 2025 University System of Georgia (USG) Academic Recognition Day honoree and was honored by the USG Board of Regents on May 15, a day after graduating with a Bachelor of Science in Chemistry. “Receiving this prestigious award means the absolute world to me,” Wolfe-Driver said. “It’s truly an […]

Read More
May 22, 2025

Dalton State welcomes new head coaches to lead soccer programs

Dalton State Athletics launched a new chapter for its soccer programs with the appointments of Douglas Oliveira as head coach of the men’s team and Joshua Goebel as head coach of the women’s team. With championship pedigrees, international experience and deep regional ties, the two bring a powerful blend of leadership and vision to the […]

Read More
May 21, 2025

Dalton State celebrates first graduates of new and innovative para-to-teacher pathway program

Dalton State’s first cohort of graduates in the Para-to-Teacher Pathway Program crossed the stage on May 14 with full-time teaching positions in hand. Launched in 2023, the innovative education program offers flexible evening and summer courses to support current paraprofessionals balancing employment while pursuing a bachelor’s degree in education. “This first cohort shows us the […]

Read More